UPSTREAM WORKStrategic Branding
Positioning, visual identity, & brand worlds crafted to be felt.
Landscape Research
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Brand Strategy
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Facilitation
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Identity Systems
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Storytelling
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Brand Implementation
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Landscape Research 〰️ Brand Strategy 〰️ Facilitation 〰️ Identity Systems 〰️ Storytelling 〰️ Brand Implementation 〰️
BRAND STRATEGY + IDENTITY
Bringing AI to Everyone
Bold brand identity and visual language in 7 weeks. 400% user growth, $2M seed raise.
BRAND STRATEGY + IDENTITYTurning Scientific Innovation Into Fresh Consumer Brands
Turned complex oral microbiome science into innovative consumer branding. Finalist at the World Beverage Innovation Awards.
PRODUCT & VISUAL SYSTEMS
Making Mental Healing Possible
A year-long, self-initiated venture. $10K grant-winning initiative. 3 accelerator programs. Recognized by CMHA & Kids Help Phone.
CREATIVE OPS, BRAND STRATEGY & IDENTITY
Humanizing Emerging Technologies
Scaled revenue by 200% in 4 months — by building the brand & business strategy from scratch.
AI-ENABLED RAPID CONCEPTINGThe Wicked Brush Set I Wish Existed
Explored the white space within Wicked’s brand and marketing universe. Imagined, designed, and executed over one weekend.
More Past Work
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More Past Work 〰️
