UPSTREAM WORKStrategic Branding
Positioning, visual identity, & brand worlds crafted to be felt.
Landscape Research
〰️
Brand Strategy
〰️
Facilitation
〰️
Identity Systems
〰️
Storytelling
〰️
Brand Implementation
〰️
Landscape Research 〰️ Brand Strategy 〰️ Facilitation 〰️ Identity Systems 〰️ Storytelling 〰️ Brand Implementation 〰️
BRAND STRATEGY + IDENTITY
Bringing AI to Everyone
Bold brand identity and visual language in 7 weeks. 400% user growth, $2M seed raise.
PRODUCT & VISUAL SYSTEMS
Making Mental Healing Possible
A self-initiated venture: The Empowerful Project. $10K grant-winning initiative. 3 accelerator programs. Recognized by CMHA & Kids Help Phone.
CONTENT STRATEGY, VISUAL PRODUCTION, STORYTELLING
Naming the Feelings of Recovery with Emi
An extension of The Empowerful Project: a YouTube channel of short animated stories for the things we feel but can’t quite say.
BRAND STRATEGY + IDENTITYTurning Scientific Innovation Into Fresh Consumer Brands
Turned complex oral microbiome science into innovative consumer branding. Finalist at the World Beverage Innovation Awards.
CREATIVE OPS, BRAND STRATEGY & IDENTITY
Humanizing Emerging Technologies
Scaled revenue by 200% in 4 months — by building the brand & business strategy from scratch.
AI-ENABLED RAPID CONCEPTINGThe Wicked Brush Set I Wish Existed
Explored the white space within Wicked’s brand and marketing universe. Imagined, designed, and executed over one weekend.
More Past Work
〰️
More Past Work 〰️
