Client: DoseBiome | 12 Months | 2018-9
Building the visual language of biotech innovation
DoseBiome needed to position its innovations — including qii, a science-backed oral health beverage — as approachable, consumer-friendly brands in a highly competitive functional beverage and wellness market. With inconsistent packaging, unclear hierarchy, and limited cohesion across touchpoints, qii needed a stronger visual and verbal identity to connect with its target audience. The challenge was to translate complex scientific research into clear, relatable experiences while balancing regulatory accuracy with lifestyle appeal.
As a Design Strategist, Aqil led branding initiative efforts across packaging, digital, and in-person touchpoints, ensuring that scientific credibility translated into consumer trust. His role bridged the worlds of science and consumer culture, ensuring that the brand was not only evidence-based but also engaging and aspirational.
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Design Strategist, Researcher, Brand Designer & Builder
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Market Insights & Trend Reports, Packaging, Branding, UI/UX, Motion Graphics, Design Thinking Workshops, Booth Design
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Adobe Suite
The Problem
DoseBiome was building multiple innovations simultaneously — a consumer wellness product and a pipeline of early-stage biotech concepts. Each needed a brand capable of earning trust from a different audience, before the science could fully speak for itself.
Before the proof exists, belief is the product. Investors and consumers alike need to feel the future is real — and design is often the only thing that can make it feel true before it is.
The Approach
Led brand and communication design for qii and upcoming innovation initiatives. Translated complex, early-stage science into identities, naming systems, and investor materials that made each concept feel real and credible.
The Impact
qii sales spiked 25% post-rebrand · DoseBiome named a Finalist at the 2019 World Beverage Innovation Awards · Brand systems built to scale across a growing product portfolio
Reflection
“My time at DoseBiome highlighted the value of collaborating with like-minded individuals while honing my design skills across varying fidelities in the dynamic environment of a startup. It’s also a reminder that while rigorous market research is essential for clarity and positioning, truly great products demand great visionaries. Behind every data point is a founder’s conviction, and it’s that clarity of purpose, not just consumer insight, that propels a brand from good to groundbreaking.”