How EQ3 Can Make Modern Feel Close to Home
EQ3’s rebrand with Wedge Studio brought clarity and confidence to the brand; the next step is warmth. This reflection is both an appreciation and a personal exploration of how EQ3 can keep making modern feel like home: not just Canadian by design, but Canadian by heart.
Why the CQCC Rebrand Missed Its Strategic Moment
Rebrands like this always make me pause not because “Queer” isn’t the right direction (it absolutely is), but because it feels like the thinking stopped there.