Client: EQ3 | 4 months | 2026
Transforming the Furniture Sales Experience
While working as a Design Consultant, Aqil identified that sales performance was being constrained by a fragmented, manual workflow. The operational workflow spanned multiple systems, creating opportunities to improve alignment, visibility, and continuity across the customer journey.
Recognizing this as a systems design opportunity to streamline the sales and order management experience in a high-volume retail environment, Aqil crafted tools for both the client-facing experience and the backend system, leveraging Floorplanner, Canva, ChatGPT, Microsoft Power Automate, Forms & Excel.
Aqil developed design consultation frameworks, visualization tools, and tracking infrastructure that centralized lead tracking which improved visibility across the sales pipeline and order lifecycle. The result was a more consistent and confidence-building sales workflow — enabling consultants to follow up with greater clarity, track orders with confidence, and deliver a more seamless and personalized customer experience.
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Design Consultant
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Sales Consultation Framework, Automated intake & Data Flow, Centralized Sales & Order Tracking Dashboard, Moodboards, Spatial Design & Planning
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Power Automate, Microsoft Office, Excel, FloorPlanner
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The Problem
A 15-year-old sales stack — legacy systems, scattered spreadsheets, and memory-based follow-ups — left consultants managing administrative chaos resulting in poor customer experience.
Customers aren't buying furniture — they're making a statement about their home and identity. They want to feel guided, remembered, and confident. The old system made consultants feel like order-takers, which made customers feel like numbers.
The Approach
Immersed in the system, I designed a centralized sales management layer built on existing tools and a customer-led consultation approach.
Tools: Power Automate + Excel, FloorPlanner, Canva, CoPilot
Key Initiatives
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Sales Flow Strategic Framework
Introduced a structured consultation framework to guide conversations:
Fit → Funds → Feel → Confirm
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Sales Floor Pocket Guide
Crafted a sales pocket guide summarizing key product knowledge, from sofas to mattresses based on the framework
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Sales & Order Tracking Form
A standardized form capturing all key sales and order details at the source.
Each submission feeds directly into a centralized tracker — reducing manual work, improving consistency, and enabling real-time visibility across the pipeline.
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Sales & Order Pipeline Tracking System
Built a structured sales and order tracking system by connecting a form to a centralized spreadsheet using Power Automate — creating a clear pipeline for quotes, orders, and client consultations while improving visibility and follow-up.
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Consultation Visualization Tools
Templatized client-facing design artifacts used to visualize proposed layouts within a real space — helping ground consultations and make decisions around scale, flow, and overall direction more tangible.
The Impact
48% conversion across 132 opportunities · $234K+ closed on $495K+ pipeline in 4 months — with full visibility the team never had
Previously, consultants relied on memory, manual tracking, and disconnected tools. The new system replaced this with a centralized, visible workflow. Beyond the numbers, the system reduced friction across the sales process — enabling consultants to follow up more consistently, track orders more confidently, and deliver a more seamless customer experience.
Customer Testimonials
“Fantastic experience working with Aqil. He helped us make decisions and was communicative throughout the fabrication and delivery process. Thrilled with our new couch and loveseat.” - Anthony B.
“My family and I were looking for new furniture and we were greeted by Aqil. He is very knowledgeable and patient with us. He assisted us with the many different offerings from EQ3 and let us tried the different products based on our requirements. He and his manager were able to match the deal offered by EQ3 online store. We were very satisfied with his service and attitude.” - Clement R.
“I was very happy with my experience at EQ3 especially with the excellent service I received from Aqil. He was very knowledgeable and helped me choose my rug. (EQ3 had the best selection on area rugs I found by far) He followed up and answered all my questions. Aqil made sure I was taken care of. I will ask for Aqil the next time I shop.” - Haein K.
“You were one of the most helpful design consultants we had ever met and it was a pleasure meeting you when we dropped by your store last Friday. Your service is truly exceptional. You talked to us to find out what we needed and let us know what worked best for us. You also educated us on the specifics when looking for a sofa. You were most pleasant, patient, and knowledgeable throughout the process. Thank you for all your help.” - Michelle N.
“Thank you for being patient with us and helping us choose our fabric, when I was having a hard time deciding what I liked. You really helped bring this sofa into our home! You have been amazing in communicating with us, answering all of our questions, and providing us with incredible service. We truly couldn’t have been luckier in making our first “ big-girl “ purchase.” - Naomi L.
Reflection
“This project showed me how much impact design can have beyond what’s visible.
By bringing structure to the backend and clarity to the customer experience, the sales process became more consistent, intentional, and human. Simple shifts — from standardized workflows to moodboards and spatial planning — helped reduce uncertainty and increase client confidence.
It reinforced that good design isn’t just about outputs, but about creating the conditions for better decisions and stronger relationships."